Once leading in consumer technology and artificial intelligence with Siri’s innovative release in 2011, Apple has slipped behind rivals including Google, Amazon, and OpenAI. Technical constraints have hampered Apple’s development including Siri’s antiquated coding and reliance on on-device privacy processing. Internal studies show Siri lags ChatGPT by 35% in accuracy, with ongoing software issues delaying a major improvement to 2026. While rivals advance, Apple’s perfectionistic culture has slowed down artificial intelligence research. Apple’s late start raises questions over its capacity to reclaim AI supremacy even with an announced $5 billion investment in March 2025.