Apple, long celebrated for its innovation, faces increasing criticism for lagging behind competitors like OpenAI’s ChatGPT and Google’s Gemini in the artificial intelligence (AI) race. While ChatGPT excels in natural language processing and Gemini integrates multimodal capabilities, Apple’s Siri remains limited by outdated technology and a lack of adaptability. Despite Apple’s focus on privacy and security, its conservative approach has hindered the development of generative AI. Competitors have pulled ahead in using advanced AI models and open ecosystems to capture more significant markets and provide interactive user experiences. Substantial investment in AI research and integration are, therefore, necessary to keep Apple ahead.