Arjun Kapoor Reportedly Spends 8 Crore on PR to Revive Image After Netizens Mock His Career

Arjun Kapoor has been in the limelight again however not of a movie. Reportedly, the actor has spent almost 8 crores on PR and image building exercises according to industry reports, the actor has been trolling and online mocking because of his film career. It is, according to insiders, a big move in order to rebrand Arjun a serious player and rebuild his reputation in Bollywood.

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The career trend of Arjun Kapoor can be defined as both ups and downs over the last couple of years. Although films such as Ishaqzaade and Ki & Ka had first made him a promising star, some of his recent works did not make an impact on the audience or critics. This decrease contributed to a wave of trolling via the internet, with netizens doubting his acting and ridiculing the fact that he was a nepotism product.

It is alleged that, when Arjun realized that his image was becoming increasingly negative, he chose to own his own story. The PR campaign that is priced at 8 crores reportedly aims at controlling his online presence, gaining positive media coverage, enhancing his social media response, and establishing partnerships with reputable filmmakers and influencers. The aim, as per insiders, is to rebrand him as an adult and matured performer.

One of his PR employees, although unwilling to give a specific number, stated that Arjun has never been shy to take constructive criticism and is undergoing self-development. He realizes the value of perception in the current industry. This is not about pretending, but allowing his actual personality, relaxed, down-to-earth, and honest, to shine through a bit more, the source explained.

Users of social media however are divided. Although there are people who feel that Arjun is right in making a business effort to rebuild his image, others cannot see that spending crores of mass media cannot substitute any real performance development. There is no PR that will salvage you when your films fail to resonate with audiences, and that is how one user posted on X (at one time Twitter), the main opinion of fans.

According to industry experts this move is not extraordinary. Actors who are particularly exposed to lengthy periods of online negativity will spend heavily on PR to control the messages around them. Bollywood is a perception-driven business. Even talented actors sometimes have to remind the audience of the fact that they are relevant, said one of the popular film analysts.

In the meantime, Arjun Kapoor has kept a lid over the reports. More recently, however, he has been more prolific on the social media, posting behind-the-scenes, gym, and candid thoughts on his journey. His future movies are also in the process of being marketed to show his versatility, and not his success in commercials.

The people who are around the actor are insisting that the intentions of Arjun are real. He desires to concentrate on content-oriented positions at this point. He was affected by the trolling, but he is utilizing it as a driving force to work harder, which was claimed by one of his closest friends.

It will yet be seen whether the 8 crore PR campaign will be successful or not, however, one thing is sure, Arjun Kapoor is angry to rewrite his Bollywood life story. A number of new projects are scheduled and he now appears to be in a position of confronting criticism with a new vigor and focus as he appears to be a do more introspective image.