This film and its hero Allu Arjun fee were falsely accused of spreading misinformation regarding the pre-release collection of this Pushpa 2. Reports claiming it has already fetched a revenue of ₹1000 crore for Allu Arjun earned up to ₹300 crore for acting in the movie.
However, closer observations into these claims show some considerable variances, questionable reporting, and an apparent attempt to inflate public perception of the movie.
This article aims to deflate those reports with a detailed analysis, using facts, statistics, and understanding of industry norms.
A Rs 1000 Crore Revenue Aligned with Industry Norm
What Was Reported?
During a press event, the producers Naveen Yerneni and Ravi Shankar claimed that Pushpa 2 had already raked in ₹425 crore through non-theatrical deals (satellite, digital, and audio rights) and were suggesting that aggregating all this with theatrical collections, the film could comfortably touch ₹1000 crore. However, they admitted that this amount was an estimate.
It was later reported in some media that the film had already pre-sold for ₹1000 crore, creating a buzz about its money minting abilities.
The Myth of Pre-sales Numbers
- The non-theatrical rights for even the biggest South Indian films have traditionally commanded sums anywhere from ₹200-₹350 crore, depending on how grand the project is. RRR, for example, fetched a massive ₹300 crore from non-theatrical deals, at the time.
- Claiming ₹425 crore in non-theatrical revenue for Pushpa 2 seems inflated when compared to films with proven global appeal, such as Baahubali 2 or RRR.
- Pushpa: The Rise (2021), while a blockbuster, did not reach such monumental figures. Its non-theatrical revenues were reportedly around ₹150-₹200 crore, making a jump to ₹425 crore highly implausible.
Analysis of Theatrical Revenue Projections
- If non-theatrical numbers were to be assumed as valid then the movie would need theatrical earnings worth of ₹575 crore out of ₹1000 crore overall. Only a handful of Indian movies manage to do that at the worldwide box office like Baahubali 2, RRR, and Pathaan.
- Pushpa: The Rise grossed around ₹350 crore overseas, and with a franchise already set up, Pushpa 2 will mint more. ₹575 crore theatrical is unheard of growth.
- Conclusion: Not even a whisper of a chance for ₹1000 crore pre-release, either; the figure seems to be hyperbole for the sake of it since there is no evidence whatsoever or an industry standard.
Allu Arjun Allegedly Wants ₹300 Crore Fee; The Numbers Can’t Possibly Add Up
So what was reported?
According to reports coming from Track Tollywood, Allu Arjun has reportedly been paid ₹300 crores for his role in Pushpa 2. This would make him the highest-paid actor in India, surpassing Bollywood superstars such as Shah Rukh Khan, Salman Khan, and Akshay Kumar among others.
Is ₹300 Crore a Realistic Fee?
- Budget Constraints: Even for a high budget film like Pushpa 2, giving ₹300 crores to just a single actor would be too much to be taken from the wallet. As the movie’s total budget is around ₹400-₹500 crore, if this amount is given to an actor, then the left amount is barely enough for production, marketing, and distribution.
- Industry Standards: The highest fees are known at ₹100-₹150 crore in Indian cinema. For instance, Shah Rukh Khan is said to have collected ₹100 crore for the sci-fi-spike in Pathaan – a film that has earned a global audience and has generated much pre-release buzz.
- Comparison with Pushpa: The Rise: Allu Arjun was said to have collected ₹50 crore for Pushpa: The Rise. And even if the film went super-duper-huge, a six-fold increase to ₹300 crore cannot be rationally explained
Source: Track Tollywood
- Track Tollywood is quite notorious for carrying unverified, sensationalized rumors.
- There is no authentic report by the film’s producers or Allu Arjun himself about the ₹ 300 crores.
- The amount seems to be a mere fallacy for attention-seeking.
An amount like ₹ 300 crores for Allu Arjun as per the reports is not only impossible but also a willful attempt to mislead the public at large.
Media’s Role in Spreading False News
- Inflated Forecasts and Celebrity Salaries
- Hollywood filmmakers frequently heavily invest in paid media promotion to create hype before the launch of a movie.
- Increased box office projections and celebrity paychecks are typical measures to declare a movie a “must-see spectacle,” using the public’s perception of success to accrue actual profit rapidly.
Cherry-Picked Coverage
- Many news outlet sites published stories citing the ₹1000 crore and ₹300 crore notations without fact-checking or verifying the figures independently.
- This means the absence of journalistic scrutiny comes out looking like apathy or a pecuniary interest to advance the movie.
A Call for Reality-Checking in the Age of Hyperbole
As a Result on Public Opinion
- Stories like these play on the audience’s expectation and induce a manufactured excitement that ends in misery when the truth dawns.
- Casualty Victims Include Such Fans and Industry Stakeholders Who Have Their Confidence in the Entertainment Industry Shattered by Unfathomable Standards
How the Audience Can Identify Fake News
- Verify the Source: Trustworthy news organizations verify facts before reporting. Headlines from untrustworthy news sources are not to be believed outright.
- Look for Patterns: Recurring instances of exaggeration, particularly by certain news operations, often indicate a pattern of misinformation.
- Analyze Context: Allegations of income or revenue must align with industry standards and precedents.
A Manufactured Story
The figures linked with Pushpa 2 are likely inflated —₹1000 crore for pre-release revenue and Allu Arjun’s ₹300 crore fee. These again may be a strategy of marketing, which in effect has kept the going temporary but at a cost of losing the audience’s trust level, which erodes the credibility of an industry.
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