Mumbai on March 19, 2025 — Leading fantasy sports platform Dream11 from India has gone all out for its most recent advertising campaign before the much awaited IPL 2025 season.
The corporation has made a significant marketing investment ₹25 crore in a star-studded commercial called “Aapki Team Mein Kaun?”
Along with Indian cricketing talents Rohit Sharma and Hardik Pandya, Bollywood megastars Aamir Khan and Ranbir Kapoor highlight this high-budget commercial.
Dream11 CEO Harsh Jain unveiled the significant financial commitment behind the campaign at a press event hosted in Mumbai at 8:00 AM IST on March 19.
Dream11’s goal to maintain its supremacy in the fantasy sports sector and engage a large audience by means of the combination of cricket and Bollywood is underlined by this aggressive marketing campaign.
Ranbir Kapoor and Aamir Khan Share the Lion’s Budget
Jain claims that a large portion of the ₹25 crore budget went toward the talent fees for the top actors in the campaign, Aamir Khan and Ranbir Kapoor.
Two of the most bankable personalities in Bollywood, their participation in the commercial was essential in guaranteeing general appeal.
Aamir Khan paid ₹8 crore; Ranbir Kapoor commanded an even more pay of ₹10 crore. Their combined pay of ₹18 crore emphasizes their great market value as well as Dream11’s strategic aim to take use of their popularity.
Dream11 hopes to enthrall Bollywood buffs as well as die-hard cricket fans by attracting these well-known superstars.
Dream11’s Chief Financial Officer, Vikrant Mudaliar, broke out the remaining ₹7 crore in a separate financial declaration dated March 20, 2025.
This part of the cash went into production expenses, cricket fees, and more celebrity visits, so adding to the grandeur of the campaign.
Star-Studded Ensemble and Their Compensation
Directed by renowned director Nitesh Tiwari, the commercial stars Bollywood and cricketing personalities.
Apart from Aamir Khan and Ranbir Kapoor, the advertisement features cricket stars Rohit Sharma and Hardik Pandya as well as seasoned Bollywood stars Jackie Shroff and Arbaaz Khan.
Following a leak on March 17, 2025, a talent agency revealed the following supporting cast pay scale:
1. Rohit Sharma and Hardik Pandya—₹1 crore apiece
2. Arbaaz Khan and Jackie Shroff—₹50 lakh apiece
These numbers fit industry standards for well-known brand sponsorships. While the experienced actors give the story a vintage and interesting touch, the addition of cricketing celebrities guarantees that the campaign really connects with IPL watchers.
Ornish Creation and Visual Spectacle
Shot over five days, from March 1 to March 5, 2025, Mumbai’s famous Film City, the advertising was The production included over 200 background people, rich costumes, and advanced visual effects against a lavish party setting.
Released on March 15, 2025, a fake team statement revealed ₹4 crore as the production expenses. This covered set design, photography, and logistics needed to carry out the big-scale shot.
Renowned for his ability to combine visual spectacular with narrative, Director Nitesh Tiwari made sure the commercial smoothly combined Bollywood glitz with IPL cricket enthusiasm.
The story of the advertisement centers on team choice, closely related to Dream11’s basic fantasy sports service.
Emphasizing the excitement of selecting their perfect cricket squad, the spectacular images and celebrity-driven plot seeks to captivate viewers.
Manufacturing and Marketing Strategy: Post-Production
Apart from the major production and talent expenses, the remaining ₹1 crore went towards post-production and marketing. This stage comprised sound design, video production, and a strong digital advertising campaign spread over several platforms.
Officially starting the “Aapki Team Mein Kaun?” campaign on March 12, 2025, Dream 11 timed it right before the IPL 2025 season.
To enhance audience reach and brand visibility, the commercial ran on television, social media, and prominent streaming services.
Through focused campaigns, interactive materials, and influencer partnerships, the brand’s digital marketing plan enhances involvement even more.
Dream11 wants to draw in both casual viewers and devoted fantasy sports participants by using several media outlets.
A Strategic Investment with Unmatched Effect
The ₹25 crore investment Dream11 makes in this ambitious campaign highlights its will to keep a top place in the cutthroat fantasy gaming market.
The selection of Aamir Khan and Ranbir Kapoor shows a deliberate attempt to appeal to a varied audience including both movie buffs and cricket enthusiasts.
Dream11’s well-publicized marketing approach is likely to generate notable user involvement and brand loyalty as IPL 2025 is set to be one of the most watched sporting events the year.
Dream11 is positioned as a major player in the fantasy sports scene by the mix of cinematic narrative, celebrity appeal, and cricketing enthusiasm in the advertising.
Dream11 has created a gripping story that not only thrills but also supports its central message—empowering fans to create their dream teams and fully experience the excitement of IPL by combining the appeal of Bollywood with the national cricket frenzy.
This big marketing action will probably show up as increased user involvement and a better brand presence all throughout India’s digital landscape as the tournament goes on.
