Dream11 has spent ₹25 crore on its IPL 2025 commercial campaign “Aapki Team Mein Kaun?” which featured Bollywood stars Aamir Khan and Ranbir Kapoor together with cricket players Rohit Sharma and Hardik Pandya. CEO Harsh Jain said ₹7 crore covered production, cricket player costs, and cameos; ₹18 crore was earmarked to Aamir and Ranbir’s fees. Under Nitesh Tiwari’s direction, the five-day campaign was shot at Mumbai’s Film City with opulent sets and high-end imagery. Starting on March 12, 2025, Dream11’s marketing deliberately combines Bollywood with cricket to increase brand interaction before IPL 2025.