Flipkart’s deceptive iPhone offers, with the iPhone 15 at Rs. 35,299 and iPhone 16 at Rs. 43,850, attract customers by appearing almost irresistible in their prices. However, advertised deals become unattainable in most cases, due to hidden terms and conditions like exchange offers, bank-specific discounts, limited stock, and cumbersome coupon redemption processes. Such practices, which include scarcity marketing, flash sales, and influencer promotions, manipulate consumer behavior and generate frustration. Highlight of such damage caused to consumer’s trust, legal ramifications that the action requires on regulators’ end, along with guidance on how customers might avoid these misleading schemes by protecting themselves.