Feastables Chocolate Costs MrBeast Just ₹12 but Sells for ₹499 in India
Introduction: The Chocolate Frenzy MrBeast, one of the famous YouTubers who has created philanthropic content, became a part of the chocolate business with Feastables in 2022.
The brand markets it as a premium, health-conscious alternative to mass-produced chocolates. It uses simple and organic ingredients; however, its steep pricing—the 60-gram bar will cost ₹499, or around $6—has provoked consumer anxiety, especially in markets like India, where affordability is the key concern.
1. Why are Feastables so pricey? Feastables chocolate is rather more expensive than usual chocolate bars. If, like Hershey’s and Cadbury, it has to offer for the broad mass market a rather low price, Feastables addresses health-conscious and premium buyers.
On the packaging, it emphasizes organic cocoa, fewer artificial additives, and better manufacturing practices. Each bar also features a “Mystery Ticket” allowing opportunities to win prices such as cash, merchandise or even a Tesla, all of which inflate the cost structure.
2. Production Costs: The Fact Critics say Feastables charges more than it needs to charge the consumer, citing production costs for the candy. An average 50-gram chocolate bar made from regular-grade cocoa may cost as low as $0.15 (approximately ₹12.66).
This gap indicates that most of the pricing is contributed by brand names, packaging, and promotional activities rather than the inherent quality of the product.
3. Points of Comparison with Competitors To make sense of Feastables’ pricing:
Hershey’s Chocolate Bar (Milk): Retail around ₹50 for 40 grams in India.
Cadbury Dairy Milk: ₹40 for 50 grams.
Amul (Dark Chocolate): ₹100 for 150 grams, branded as a premium, organic brand.
Compared to those brands, Feastables are almost 10 times dearer per gram, leading to accusations of milking the popularity of MrBeast for profits.
4. Marketing Over Substance? Feastables boasts on MrBeast’s enormous social media following and the excitement of prize giveaways. Though it spreads attention around its product, some say it does so by drawing away from the fundamental: the quality of the product.
Reviews for Feastables are split-people praise the smooth and rich texture of the bar while criticizing it for the sweetness level and lack of taste distinction from cheaper counterparts.
5. Consumer Backlash and Ethical Concerns The pricing model has alienated budget-conscious buyers, especially in developing markets.
Moreover, some consumers question the ethical implications of pricing out a significant portion of the market while marketing the product as inclusive and health-friendly. Critics argue that MrBeast’s brand is one of generosity, which contrasts with the exclusivity of his chocolate pricing.
Is Feastables Scam? Feastables might be referred to as a “scam” if it is already too good to be true, but certainly, the brand sets its premiums way over what its products cost to produce.
To the consumers, the value of Feastables falls on its transparency, quality by perception, and opportunity to get into its promotions. Yet, if value for money and affordability are important, there are many excellent options out there at one-tenth of the cost.
Ultimately, though, the question isn’t whether Feastables is overpriced—it’s whether you, as a consumer, find the experience and ethos of the brand worth the cost.
