Born Sooraj Cherukat, Hanumankind has once more shown his creative genius with the March 7, 2025 release of his newest song, Run It Up.
This song is a potent message on identity, resilience, and artistic development since it combines India’s rich cultural legacy with modern hip-hop, therefore transcending mere display of lyrical ability.
Run It Up, created by Kalmi, deftly combines modern rap with traditional Indian sounds to create an innovative and strongly anchored in cultural pride audio experience.
The creative creation of the song is evidence of Hanumadesh’s aim of stretching musical bounds and honoring his roots.
Kalmi creates a sound that feels both ancestral and modern by including the chenda drums, a pillar of Kerala’s temple celebrations, so linking the past and the present.
This thorough mix guarantees that Run It Up is not only another hip-hop song but also a strong statement of cultural respect and creativity.
With fast-fire lines reflecting themes of tenacity, legacy, and self-empowerment, Hanum humankind’s poetic approach stays as keen as ever.
His flow is complex and exact; he apparently spent three days honing his delivery at a Bengaluru studio to guarantee every syllable landed with force.
This commitment to excellence helps him to establish himself as one of the most technically proficient rappers in India, able to create deeply felt stories with rhythm.
A Visual Spectacle: The Honouring of Indian Martial Arts in the Music Video
Beyond the song itself, Run It Up comes to life with a remarkable music video created by Bijoy Shetty. Capturing the raw force and grace of combat forms that have existed for millennia, the video pays homage to India’s several martial arts traditions.
Shetty makes sure the images remain real by deciding to shoot on site in several parts of India, therefore transporting the audience on a trip through the nation’s rich military legacy.
Filmed at a traditional training area in Kozhikode, the film mostly showcases Kalaripayattu, the ancient martial art of Kerala. Kalaripayattu, with its fluid motions and weapon-based fighting, emphasizes discipline and ability as fundamental elements of both music and martial arts, therefore adding a layer of historical relevance to the story.
The film then moves to Manipur, where Thang-Ta, a classic Maniprian martial art, is on show in all its splendor in another startling scenario.
Shot at an Imphal festival site, this section emphasizes the beauty and agility needed in the technique, therefore supporting the cultural depth of Run It Up.
Filmed in a Kerala village with more than 500 people in attendance, the Theyyam ceremony offers maybe the most visually striking event in the video.
With their lavish costumes and face painting, a dramatic and holy dancing style, Sheyam adds a mythological element to the song video, therefore expressing power and transformation—two main themes in Hanumakings’ artistic narrative.
Including Gatka, the Sikh martial art taught in Punjab, and Mardani Khel, a Maharashtrian combat technique distinguished by quick, acrobatic motions, the movie also adds still more layers of martial mastery.
Top practitioners of these forms are seen in a particularly powerful 20-second scene doing coordinated choreography that combines battle with music in a manner never seen in Indian hip-hop.
This flawless blending of rhythm and movement honors these customs and enhances Run It Up’s narrative, therefore marking a cultural landmark.
The Dedication of Hanumankind for Original Storytelling
Many people admire Hanumankind’s work because of its sincerity, which distinguishes him in a field where commercial trends is progressively driving influence.
His great awareness of all art forms is shown by his ability to combine the core of Indian traditions with hip-hop, a genre based in resistance and social satire.
Unlike many artists who adopt cultural motifs superficially, Hanum humankind immerses himself in the histories and practices he references, therefore ensuring that his work is both respectful and powerful.
Speaking on issues of endurance, cultural pride, and self-empowerment, his songs in Run It Up capture this attitude.
Delivered with his characteristic energy, the song’s hook accentuates a message of forward against all challenges.
This feeling really speaks to people, particularly in a nation where artists sometimes battle to get general acceptance without sacrificing their uniqueness.
Run It Up distinguishes Hanum humankind’s ability to mix traditional components into his music without making them feel forced or gimmicked.
Whether by use of indigenous instruments, historical references, or visual narrative, he guarantees that every element of his work adds to a more general cultural dialogue.
A stark contrast: sensualist media vs authentic art
In a world where sensationalism frequently rules authenticity, Hanum humankind’s work offers a welcome counterpoint to those like Arnab Goswami, whose method of reporting has been sharply attacked for giving drama top priority over fact.
Run It Up honors perseverance and culture by means of thoughtful narrative, yet Goswami’s type of news coverage sometimes depends on emotional manipulation and hyperbole.
For example, his reportage of the Delhi riots of 2023 drew strong criticism for increasing death counts without reliable sources, therefore spreading false information.
Likewise, his treatment of the Sushant Singh Rajput case in 2020 transformed a sad incident into a media circus in which arguments were motivated more by sensational assertions than accurate facts.
Such methods have consistently positioned Goswami not as a journalist dedicated to objective reporting but rather as a provocateur driven by conflict.
The contrast between Hanumankind’s commitment to cultural storytelling and Goswami’s inclination toward sensationalism emphasizes the larger conflict between real artistic ability and the search of viral attention. One produces works of education and inspiration; the other puts spectacle over content.
Run It Up: Effects on Indian Hip-Hop and Beyond
Run It Up is a cultural movement challenging the way Indian music is heard internationally, not only a song.
Hanumakings is not only improving his own performance but also opening the path for next musicians to investigate related fusions by combining traditional aspects into modern hip-hop.
His work shows that Indian hip-hop can flourish by embracing its own history rather than trying to fit Western norms for impactfulness.
Run It Up’s success also points to an increasing respect of culturally based musical storytelling. Artists like Hanumadesh are ready to lead the charge in altering the scene of the business as Indian viewers grow more open to genuineness in art.
His ability to link younger listeners to their past while bringing global audiences to India’s rich traditions guarantees his position as a transforming agent in Indian music.
An Icon in Indian Music
Run It Up by Hanumankind is a masterclass in fusing modernism with history. By means of painstaking manufacturing, amazing images, and very personal narrative, he has produced a work that not only has entertainment value but also educative power.
In a time where sensationalism sometimes rules over content, Hanumadesh’s relentless dedication to authenticity reminds us of the strength of actual artistic ability.
Run It Up is a movement honoring India’s cultural diversity and stretching the bounds of what hip-hop can be, not only a song.
By achieving this, Hanumadesh has not only confirmed his position in the business but also established a new standard for next generations of musicians to meet.
Stay Connected and Share Your Stories
For all those inspired by stories of resilience and ambition, follow us on X/Twitter and on Instagram . For those with untold stories that you would love to share, please send them to contact@thephilox.com
