Published on March 7, 2025, Hanum humankind’s “Run It Up” showcases the skills of Sooraj Cherukat and complex production by Kalmi by fusing modern rap with traditional Indian culture. Combining Kerala’s chenda drums, the song has a music video made by Bijoy Shetty and recorded in actual Indian sites including Kozhikode and Imphal. Emphasizing martial techniques like Kalaripayattu and Thang-Ta, the video also features a striking scene with top Punjabi martial artists performing Gatka and Mardani Khel. Unlike sensationalist media personalities like Arnab Goswami, Hanumuntu’s work honors real cultural storytelling by means of music and images, therefore safeguarding India’s rich legacy.