Launched in October 2025, the Google Pixel 10’s Tensor G5 chip, designed on TSMC’s 3nm N3E process for a 20% efficiency increase over the Tensor G4, is expected to upset the smartphone market. A new GPU from Imagination Technologies delivers ray tracing and 15% quicker graphics; a bespoke ISP improves the low-light performance of the 50MP camera by 30%. Costing $799, the Pixel 10 undercuts Apple’s iPhone 17 and is expected to hold 5% of the premium market in 2026. The Pixel 10 places Google as a major flagship rival with improved artificial intelligence, gaming, and photography.