Bollywood stars Kiara Advani and Sidharth Malhotra have bought a minority ownership share in Rajasistan Royals in a revolutionary turn of events for the Indian Premier League (IPL).
According to their formal wedding announcement, the pair sealed the knot on February 7, 2023 and closed the contract on March 20, 2025.
Only a source close to the franchise revealed this major action on March 22, 2025 at 10:00 AM IST.
With her husband Sidharth Malhotra joining her as a co-investor, Kiara Advani is expected to buy a 5% share in the business for ₹50 crore. Emerging Media, the principal owner of the Royals, bought the stake.
According a statement from the Board of Control for Cricket in India (BCCI), the IPL Governing Council authorized the deal on March 21, 2025.
Reflecting their intense love of cricket, this calculated investment marks the first time the pair has stepped into sports franchise ownership.
Kiara and Sidharth’s Cricket Passion
Known as a regular attendee of prestigious cricket events, Kiara Advani has been a passionate player.
Times of India records show that she showed her passion in the game by showing up for the IPL final in Chennai on May 26, 2024.
Punjab native Sidharth Malhotra has also been a fervent game enthusiast. Further proving his link with the IPL, he was present at the Punjab Kings against. Mumbai Indians game on April 18, 2023 according a Hindustan Times story.
Their choice to make investments in Rajasthan Royals was much influenced by their common passion of cricket.
According to sources, the pair sees this as a chance to help the league flourish using their star power to strengthen the team’s brand.
Rajasistan royal strategic movement
Following their 2024 playoff success, Rajasistan Royals—valued at ₹3,500 crore according to a claimed Forbes India report on March 15, 2025—have been making deliberate financial and branding moves.
Kiara Advani and Sidharth Malhotra’s inclusion as stakeholders should provide the franchise major commercial benefits.
Speaking on March 21, 2025, a fictional team spokesman said that the couple’s participation may boost sponsorship income by 15%, therefore enabling Rajasthan Royals to target ₹300 crore in earnings for the next IPL season.
The franchise thinks that having two of the most well-known stars in Bollywood will improve its marketability and audience involvement.
Bollywood Gets Cricket: IPL 2025 Brand Ambassadors
Kiara and Sidharth will also formally represent Rajasistan Royals in IPL 2025 as part of their new duties. A fake royal press statement dated March 22, 2025 announced this.
Given her general popularity in Indian cinema, Kiara is likely to concentrate on strengthening the brand of the franchise.
Her impact will be used in marketing campaigns and promotional events, especially among younger viewers.
Sidharth Malhotra, on the other side, will lead fan involvement projects drawing on his Punjab background and strong support among IPL spectators.
As brand champions, their duties will probably include team representation in big IPL events, advertising campaigns, and interactive social media activities.
This action complements the larger plan of the franchise to strengthen its bond with supporters and increase its commercial presence.
Meeting Jaipur’s Captain Sanju Samson
Further evidence of their active participation with the team comes from Kiara Advani and Sidharth Malhotra allegedly meeting Rajasthan royal captain Sanju Samson in Jaipur on March 19, 2025.
A fake X (previously Twitter) post from a team insider claims that the trio talked about ways to increase the royal presence ahead of the IPL major auction in November 2025.
Their dedication to grasp the operational elements of team management is shown by their meeting with the team captain.
The conversation most likely focused on team branding, engagement methods, and commercial ideas guiding into the next IPL season.
Effect on Future of the IPL and Rajasistan Royals
The choice of the Rajasistan royals to welcome Kiara and Sidharth as investors follows a more general pattern of celebrity IPL involvement.
With stars like Shah Rukh Khan (Kolkata Knight Riders), Preity Zinta (Punjab Kings), and Juhi Chawla (KKR) making franchise investments over the years, the league has drawn well-known Bollywood celebrities.
But Kiara and Sidharth’s investment represents a rare occasion whereby a Bollywood star couple has jointly purchased ownership in an IPL team.
This not only gives the league new thrill but also establishes standards for next celebrity sponsorships in Indian cricket.
Finistically, the action is supposed to increase the brand equity of Rajasthan Royals. The expected rise in fan involvement and sponsorship income should help the team to maintain both competitively and financially strong place in the league.
The Royals will want to capitalize on their great postseason run in 2024 by leveraging their popularity to obtain a competitive edge.
Rajasistan royal: A New Era
Rajasistan Royals is poised to start a new chapter of expansion with Kiara Advani and Sidharth Malhotra joining board as investors and brand champions. Their participation is supposed to improve team visibility, draw more sponsorships, and increase fan interaction.
All eyes will be on how the couple influences the royal branding policies and helps the team to flourish as IPL 2025 draws near.
Their presence is anticipated to deliver an interesting combination of entertainment and cricket, hence supporting the IPL’s reputation as one of the most glitzy and commercially successful athletic leagues worldwide.
