Bollywood actors Kiara Advani and Sidharth Malhotra have acquired a 5% minority stake in Rajasthan Royals for ₹50 crore, marking their entry into IPL franchise ownership. The deal, finalized on March 20, 2025, was approved by the IPL Governing Council on March 21. As brand ambassadors for IPL 2025, Kiara will enhance the team’s brand appeal, while Sidharth will lead fan engagement. Their involvement is expected to boost sponsorship revenue by 15%, targeting ₹300 crore. Following a successful 2024 playoff run, the Royals see this partnership as a strategic move to strengthen their commercial and fan engagement initiatives.