As a cultural angle, this would be a good fit for The Vvaan, given that the film is closely linked to Chhath and Bihar. I will stick to the report and separate reported theatre celebrations from more general claims about the film’s success.
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Biharis Celebrate The Vvaan Shows Chhath, Apni Theka Mein Offerr Thekua Inside Theatres
Watching The Vvaan: Force of the Forrest, has turned out to be more than just another flick to watch for some of the Bihar population.
Meanwhile, as the film, which features Sidharth Malhotra and Tamannaah Bhatia in the lead, is still playing in theatres, videos and pictures of fans performing Chhath celebrations in cinema halls are now doing rounds on social media. The audience was seen carrying thekua – the traditional Bihari sweet, to the cinema halls and distributing it to other moviegoers.
The scenes have garnered interest because The Vvaan has a strong link to the culture of Bihar and the Chhath festival. The film takes the festival and local customs as an integral part of its plot so that regional audiences have a comfortable frame of reference on the big screen.
Thekua Reaches The Cinema Halls
Thekua is one of the most easily identifiable foods of the Chhath festival. It is a sweet dish that is made in the Puja, comprised primarily of wheat flour, jaggery or sugar and ghee.
For many in the audience of The Vvaan, bringing the thekua to the cinema has become part of the festival experience.
A video shared on social media shows crowds of viewers carrying thekua during screenings and passing it on to others. The festivities also saw audiences taking photographs and videos inside theatres, talking about the film’s relevance to Bihar and the Chhath festival.
This trend has especially been observed by the people of Bihar and Bhojpuri community. 4 Reasons Why Chhath Is Essential To The Vvaan
Chhath is not just a background in The Vvaan. Festival and festival culture is a significant part of the setting in this film.
Directed by Deepak Kumar Mishra Rishi is a man who goes to the village of his ancestors in Bihar with his wife Mamta (Tamannaah Bhatia).
He is now shown as a very modern and rational young man who does not seem to accept at first supernatural ideas about the village.
His entry occurs during the Chhath festival. The story moves on to a mysterious forest and the tales of Vaan Devi.
A mixture of family, religion, folklore and supernatural elements characterise the film’s time and place.
So for viewers aware of the traditions and beliefs of Chhath, many aspects of the movie are imbued with a sense of cultural relating beyond the supernatural.
Bihar Merges With The Identity Of The Film
Bihar has been a popular shooting location for Hindi cinema, but no film has focused on the culture of the state as The Vvaan does.
The film employs the local landscape, traditions, and religious practices to create the setting in which the characters of the film exist.
This has made the film feel especially close to those watching who can relate these practices to their experiences.
If some screenings have been reporting a Chhath celebration, that’s an illustration of how audiences can enter a theatrical release with what they can bring to it.
For others, rather than just watching the festival on screen, they have decided to observe it while watching this film.
Sidharth Malhotra’s Different Role
Meanwhile, Sidharth Malhotra is the character who does not believe at the start of his journey.
Rishi is a Mumbai engineer and how he looks at the customs from his own village is that he deals with a logical mind. His perspective shifts when he begins to go through situations that he can’t explain…
The story of the character.
Mamta is Tamannaah Bhatia’s character, who is Rishi’s wife. The film also stars Sunil Grover, Anup Soni, Shweta Tiwari and Maniesh Paul.
The cast and the folklore inspired story have also contributed in making the film one of the movies that can really be differentiated from a few other movies that are now screening in theatres.
The Film’s Box Office Run
VvaanIn Its Theatrical Release on September 25, the box office collection of Vvaan showed a significant jump after the opening day.
Trade reports valued its opening weekend net collection in India at the low 30s crore, but there are discrepencies in the figures between various tracking agencies.
The film also performed well commercially in a range of mass-market centres. Bihar has been one of the markets targeted specifically for the film given the story’s setting and cultural link.
There has also been lots of chatter online surrounding the film, as people have been posting clips and videos of their experiences in the cinema.
Movie Not For Everyone
The theatre celebrations have introduced an unusual cultural element to The Vvaan.
For that audience from Bihar, if you saw Chhath, if you saw their customs and practices and actions written out in a Hindi film, a regular Hindi film, then that experience at a Hindi film theatre would be something which was very familiar to you.
Thekua is a common prasad distributed during the Chhath festival which is why The kajwa inside some of the screenings becomes a spiritual reunion between the film and the festival.
They also reveal how audiences, at times, personalize a theatrical event. While a film may be produced for entertainment, viewers may frame the content in the context of their own memories, tradition and feelings.
Social Media Videos Draw Attention
A number of clips from theatres have been circulated online showing groups of audience members celebrating and sharing thekua during screenings of The Vvaan.
The videos are being shared widely due to the unconventionalness of a popular festival snack being handed out in a movie hall.
The clips have raised discussions also on how the regional culture is being depicted in the Hindi cinema.
Although the festivity may have occurred within pockets of viewers and this should not be seen as that every screening was converted into a Chhath celebration, they have entered the visual space of social media discourse on the film.
Chhath And Cinema Come Together
How is the association with Chhath appropriate? Chhath is one of the major cultural and religious festivals of the Bihar region and also some regions in eastern UP.
Traditionally families make offerings, take holy dips and sit around water bodies like ponds, rivers and lakes during the festival.
In the Vvaan these cultural elements are set against a story of ancestral village, a strange wood and superstitions.
And the reaction of some in the theatre has made that link even stronger.
For these audiences, the screening of the film has become a moment to engage in a collective celebration of a beloved genre with friends and fellow cinema fans.
Ever since The Vvaan opened in theaters, the images of thekua have been one of the strangest tales the movie’s shared in the course of its release.
