Under the guise of a bodyguard, Ram Charan’s promotion rises to the forefront in Peddi promotions.
Telugu actor Ram Charan is among the most popular actors in the Indian film industry, but a surprising element has been catching attention during his recent public appearances. Videos of Kevin Kunta, his bodyguard, have been released and he soon became popular on social media for his role in Peddi’s promotional events with the actor.
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Kevin’s muscular appearance, formal clothing and alert behaviour caught the attention of fans. His pictures and videos were posted at numerous social media sites, and some of the users started commenting about his career and who he was.
When reports surfaced that Kevin is a professional mixed martial arts fighter who has an international sporting background, the attention got turned to him.
Celebrity bodyguards are typically not expected to be in the media spotlight, but Kevin’s fame has put him there.
His increasing popularity has also thrown up an intriguing question related to the entertainment industry. Is it possible that celebrity security professionals are becoming influencers?
Viral Bodyguard Ram Charan’s Who Is Kevin Kunta?
Kevin Kunta (also referred to as Abdou Kadirr Sowe) is a Gambian (West Africa) mixed martial artist.
He is said to have been stationed in Florence, Italy and has combat sports experience.
The community was surprised to find him sporting around with Ram Charan at public events, leading to his physical fitness and sporting background being discussed.
However, unlike the celebrity security guards who seldom grace the public sight, Kevin has built a recognisable public image.
His training, appearance and professional responsibilities are of interest to social media users.
His main duty in the security duties in Ram Charan’s public appearances is, however, to provide security, and not to get involved in promotional activities.
Ram Charan Cracks Joke On His Bodyguard When He Became Famous!
Additionally, during a promotional interaction, Ram Charan credited the popularity of his bodyguard to the unanticipated reaction of the audience.
The actor joked that he would be worried if Kevin got too popular and someone would try to make him divulge personal information about the actor.
His remarks were made in a funny way, and meant to be humorous, and he knew that the public was becoming interested in Kevin.
It has also been reported that Kevin had been a part of the family for several years.
It was also interesting that such a person, who was employed to keep a celebrity out of the public eye, became the topic of public discussion.
Kevin then expressed his gratitude to the Indian fans who had shown him their love online.
The challenges of celebrity security are illustrated in these viral videos.
With Kevin’s popularity, the duties of security personnel during high-volume events are also gaining attention.
Celebrities are also usually crowded around by fans at promotional events when they want to take photos of the person, get their autograph or greet them in person.
Security staff need to make sure that these encounters do not pose a threat.
In one such incident during the Peddi promotions, Kevin was seen responding to a fan who approached Ram Charan and Janhvi Kapoor.
The video sparked an online debate on the need of trained security personnel at big events.
These situations can seem quite dramatic in short videos but it’s a regular occurrence with celebrity security.
Security personnel need to be vigilant, but also fair towards fans.
The reason why the celebrity bodyguards are turning into social media stars.The explanation behind the celebrity bodyguards turning into social media stars.
Social media has transformed how fans engage with celebrities and their teams.
Earlier, there had been various images in which security personnel were visible, but usually were not the subject of an independent public interest.
Now, every appearance becomes hundreds of photos and little videos!
These recordings are commonly reviewed by fans, and they look for actors and celebrities who are in the movie with their favourite actors.Fans often study these recordings, find out who is with their favourite actors and look for information about them.
So a bodyguard, whose appearance and/or career is somewhat unusual can gain attention, even if the person does not seek it.
A person working in the background can be a popular face on Instagram and other social media sites.
But it’s not the same thing as being known or to influence professionally.
The area of an influencer usually accumulates a following via common content or personal branding or business binding.
One of the reasons that a security person can go viral is that he’s associated with a celebrity and not planning to start an influencer career.
Bodyguard Shera Was One of the First to Get Celebrity Status With Salman Khan.
The trend of celebrity bodyguards in India isn’t new.
Shera, Salman Khan’s former bodyguard, has been around for years so much so that the Bollywood fans know him well.
His partnership with the actor has garnered him much publicity.
Shera has also established himself in the security industry, based on his business operations.
Other security personnel of big stars in Bollywood have also been in the limelight.
The difference in Kevin’s case is that the social media has made him more visible than ever in just a few years.
Once more, there are a few videos that are very popular and can now be used to introduce a security professional to people spread across the country.
This shows the way digital platforms is transforming the confines of celebrity culture.
There is no evidence that Kevin Kunta’s salary was reported on.
But as Kevin has become more popular, there’s been speculation about his pay.
He has been reported to earn between ₹2 lakh and ₹4 lakh a day as security services, by some entertainment reports and social media posts.
But these numbers have not been confirmed by a statement from the company or an official contract, which is available for the public to access.
The amount of a celebrity’s security pay will vary greatly according to the assignment, level of risk, professional qualifications, and contractual deal.
International security experts can also be entitled to travel, lodging & other allowances.
Therefore, it’s misleading to consider the number of millions of dollars that have been widely reported as factual.
The rumours do, however, seem to mirror the increasing public curiosity into the professional lives of those who work very closely with big time movie stars.
For this, celebrity security needs not only physical strength, but intelligence and intelligence as well.
Kevin’s muscularity and background in mixed martial arts has been the main source of the viral attention he has garnered.
But close protection isn’t all about fitness.
Security staff should be capable of evaluating risks, moving around, crowd control and reacting to sudden events.
They can also liaise with event planners, venue security staff, and local law enforcement.
What is important for effective protection is communicating, planning and avoiding unnecessary confrontation.
