According to reports, the S Shankar-directed Game Changer, starring Ram Charan, is said to be facing an OTT deal crunch, and this has been attributed to the poor box office performance of the film. Despite star power and initial high expectations, the lukewarm reception and genre-specific limitations of the film seem to have deterred major streaming platforms. The digital rights were initially projected to be sold at Rs 105 crore, but reports now hint that the money may not even be a fraction of that. The said situation is an example of changing market dynamics in the Indian OTT space where ROIs and tastes of audiences dominate and raise questions regarding future OTT strategies for big-budget films.