The much awaited Eid release by Salman Khan, Sikandar (2025), proved to be a massive box office flutter. The movie let both viewers and critics down in spite of huge advertising, great expectations, and a star-studded ensemble. Low ticket sales came from unfavorable word-of-mouth coming from weak narrative, antiquated direction, mediocre music, and lack of emotional depth. The lack of the movie emphasizes the evolving taste of contemporary viewers who increasingly seek innovative material over celebrity presence. For Bollywood and Salman Khan, Sikandar acts as a wake-up call, showing them that even festive films must have great storylines if they are to be successful in the modern movie scene.