Founders and Vision Nothing Before Coffee (NBC) began as the passion project of four childhood friends—Anand Jain, Ankesh Jain, Akshay Kedia, and Shubham Jain. In 2017, driven by their shared love for coffee and a realization of a market gap, they turned their vision into reality by launching the first NBC outlet in Jaipur. The brand was conceived to offer high-quality, freshly brewed coffee at affordable prices, countering the premium rates of international coffee chains in India​