The famous YouTuber known as “Flying Beast,” Gaurav Taneja, entered the food space in April 2024 by launching the premium ghee brand, Rosier Foods. This premium ghee is prepared using the A2 milk of Gir cows with the help of traditional processes that bring forth the idea of quality and sustainability. It may be due to overpriced pricing, but this brand was able to shine with Gaurav’s powerful personal brand and commitment to authenticity. The firm represents the convergence of passion for fitness and entrepreneurship with Rosier Foods positioning itself in the growing organic food market. The venture therefore represents how personal branding drives business success.