This article discusses the duel between two Bollywood giants – Singham Again and Bhool Bhulaiyaa 3, during Diwali 2024. Ajay Devgn’s actioner Singham Again started well but could not maintain its lead and raked in ₹237.02 crore in India. The horror-comedy Bhool Bhulaiyaa 3, featuring Kartik Aaryan and with Vidya Balan back, has done much more than what was expected from it, collecting over ₹240 crore in India. Ajay candidly admitted the need for creative evolution in franchises, appreciating Bhool Bhulaiyaa 3’s fresh narrative. This clash highlights shifting audience preferences, favoring innovative storytelling over formulaic spectacles, signaling an evolving landscape in Bollywood cinema.