Co-founder and CMO of boAt Aman Gupta has announced his leaving from Shark Tank India to concentrate on revitalising his business in face of financial difficulties. Along with an 89% loss in overseas sales and more wearables market competition, boAt reported a 5% income drop in FY24. The business is maximizing costs, investing in innovation, broadening into other markets, and enhancing its global presence to offset this slump. Gupta’s choice shows a calculated turn meant to bring boAt back into market leadership. His leadership will be vital in negotiating the future challenges of the brand since he now emphasizes corporate expansion.