In a major change, Amazon has declared the closing of its Android Appstore on August 20, 2025, therefore ending a 14-year effort to compete in the Android app distribution market. This choice shows the company’s strategic realignment toward its proprietary devices—Fire TV and Fire Tablets—where the Appstore keeps a strong user base. The action also include ending the virtual currency platform, Amazon Coins. This post investigates the background of the Amazon Appstore, looks at the reasons behind its closing, and investigates the effects for consumers and developers.