The Black Friday sale, an international shopping event, is gaining popularity in India, but its promises of deep discounts often mask deceptive practices. On platforms like Amazon, advertised savings of 40%-50% are frequently inflated, with actual discounts rarely exceeding 10%-15%. Further concerns include the resale of returned products as “new,” fake reviews distorting product ratings, and potential data privacy violations. Such practices are exploited through consumer psychology and a sense of urgency, created through the offering of limited time. This is where regulation and openness from the platforms can really help in handling such situations and protecting the trust between consumers and online retailers.