Amazon Prime Video has emerged as a major player in India’s streaming market and even outdid its competitors like Netflix by investing heavily in locally resonant content. Original series like “The Family Man,” “Panchayat,” “Mirzapur,” “Farzi,” and “Paatal Lok” are extremely popular, which has thus contributed to Prime Video’s expanding subscriber base. Regional preferences, collaboration with Indian creators of fame, and competitive models in price are strategic decisions that have cemented the standing of Amazon Prime Video in the Indian OTT scenario.