The most direct competitors that NVIDIA faces in this space are through Advanced Micro Devices, more popularly referred to as AMD. In recent pasts, AMD shifted its focus towards midrange and budget sections, from high gaming performance GPUs market. This even amplified the extent of uncertainty attached to its relevance in the GPUs space. Based on Q3 2024 statistics, nearly 90 percent market share exists under the umbrella of NVIDIA within the space of GPUs.
This article discusses AMD’s past contributions, its current market position, financial performance, capabilities of its products, and strategic steps it has taken to assess whether AMD is likely to exit the graphics card business and what its withdrawal would be associated with.