Following her involvement on the YouTube show “India’s Got Latent,” social media personality Apoorva Mukhija, sometimes nicknamed as “The Rebel Kid,” suffered both personally and professionally. Her use of explicit language during the show caused public indignation that resulted in the cancelation of her IIFA nomination and the loss of major brand partnerships totaling about ₹75 lakhs in financial losses. Along with social isolation, Mukhija has also experienced significant threats from groups like Karni Sena and Bajrang Dal as well as illegal internet distribution of private pictures. To concentrate on her mental health, her psychiatrist has recommended her to cut off from the controversy—perhaps by temporarily moving overseas.