Apple is conspicuously behind in the fight for artificial intelligence supremacy, albeit being a worldwide corporate behemoth with great resources and a devoted user base. Apple has been cautious even while rivals such Google, Microsoft, and OpenAI have unveiled cutting-edge generative artificial intelligence goods and services. This reluctance results mostly from the company’s rigorous respect of customer privacy and its deliberate, usually delayed implementation plans. While Apple has long received accolades for security and user confidence from these values, they could potentially be constraining innovation and reducing its impact in the fast changing AI landscape. The fundamental causes of Apple’s slow AI performance as well as the possible dangers of slipping farther behind are investigated in this paper.