D’YAVOL X, the luxury streetwear brand founded by Bollywood megastar Shah Rukh Khan and his son Aryan Khan, has born fire amidst the brand’s astronomical price points, from ₹16,000 to ₹2,00,555. Critics point out that products are overpriced compared to their actual manufacturing costs, which range between ₹1,200 and ₹2,000 for basic items. Despite the backlash, many sold out, revealing a niche demand for celebrity-endorsed streetwear. This article discusses whether the price is justified by quality, branding, and exclusivity, or if it merely pushes star appeal, alienating middle-class fans in the process.
Tag: Aryan Khan
Shah Rukh Khan’s High Expectations for Aryan Khan and Netflix’s Disappointment
Aryan Khan’s directorial debut, Stardom, a Netflix production under Shah Rukh Khan’s Red Chillies Entertainment, faces scrutiny for failing to meet expectations. While Aryan’s creativity was praised, his inexperience reportedly led to concerns from Shah Rukh Khan and Netflix executives. Positioned as a high-stakes project, the series reflects the immense pressure of living up to Bollywood’s iconic legacy. Industry insiders suggest that these early challenges could shape Aryan’s career while underlining the demands of global platforms like Netflix. The series’ success will be a pivotal moment for both Aryan and Bollywood’s next generation.