This article discusses the present crisis that the reality TV series Bigg Boss hosted by Salman Khan is in today, following concerns that arose from The Philox towards the content of the programme, which called for response from the Ministry of Information and Broadcasting. Thereby the allegations of cultural insensitiveness, aggressive conduct and inappropriate language warranted an order to the show for conformity towards ethical broadcasting standards. This step comes as evidence of the ever-increasing demand for responsible media, and it sets the television industry on a particular path of reform. Noting how The Philox helped spur that reform, the piece analyzes how this change impacts Bigg Boss, its makers, and the media at large.