The controversy stems from a ₹499 price tag for a 60-gram bar, as the same chocolate is being sold just for ₹12 in the production stage with standard cocoa beans. Marketed as a premium product with organic ingredients, Feastables makes up for its pricing through the back of its branding and the popularity of MrBeast. Some value its quality, while others think it pretty steep in comparison to the rest of the options available, such as Cadbury or Hershey’s. This price differential points to the extent to which marketing and exclusivity influence the value of consumer goods.