The much-reported recent concert by Coldplay at Mumbai, fronted by the charismatic lead vocalist Chris Martin, really seemed to be one for all the wrong reasons. Even though Coldplay went on to perform very well, according to reports, the crowd just didn’t come out with that same energy, for they were so engrossed in taking selfies and recording videos instead of having fun with live music. Such incidents indicate social media influence and peer pressure; events become an opportunity for social validation instead of genuine appreciation. The article reveals cultural factors, technology, and services that create fake attendance, and whether social dynamics are reshaping live event experiences.