Singham Again Despite a star-studded cast that included Ajay Devgn, and an excellent opening, the film still failed to strike a chord with the audience. Whatever little the storyline is, action fantasy, formulaic execution marred by the over-reliance on formula and less excitement than its predecessor. According to critics, Bhool Bhulaiyaa 3 competing with another festive release chocked the appeal of the much hyped project during the festive season. While the film crossed ₹200 crore, its reception highlights the growing importance of content-driven cinema over mere star power. This article explores the factors contributing to its underwhelming performance.