Deepinder Goyal, CEO of Zomato, and Aadit Palicha, CEO of Zepto, got into a public spat in March 2025 about the financial viability of fast commerce enterprises in India. Goyal attacked Zepto for high cash burn, alleging it explained a sizable share of industry losses; Palicha responded by underlining Zepto’s dedication to openness and expansion. This argument emphasizes the financial constraints and competitive dynamics in the fast growing quick commerce industry. Both CEOs, demonstrating the complexity of negotiating business growth and sustainability in India’s food tech ecosystem, maintain mutual respect despite the conflict.