Rockstar Games is spending a whopping $3.5 billion on the development of Grand Theft Auto 6, or GTA 6, which would be one of the costliest games ever. It is because of such cutting-edge technologies as advanced AI, ray tracing, lifelike animation, and an expansive open-world design with multiple cities. Other factors include massive marketing efforts, licensing fees for music and brands, and a large development team. While the cost far exceeds previous titles like GTA 5 ($265 million), GTA 6 is expected to generate $40-50 billion in revenue. This reflects industry trends toward innovation and long-term profitability through live services.