Rumors are doing the rounds like wildfire stating that Shahrukh Khan will make a special appearance in the much-awaited “GTA 6” from the makers of Rockstar Games. This suggests that Shahrukh Khan will feature prominently in a highly dramatic 7.5-minute cutscene where the protagonist is approached by the Indian businessman to join him in executing the said assignment that could be fatal. In this regard, this is supposed to be the most strategic move that Rockstar is doing in terms of influencing the gaming market in India as well as the international Indian diaspora as an audience through the massive leverage off Shahrukh Khan. Even though news is still unreal, it has already initiated the subsequent discussions and hype surrounding the celebrity leverage within gaming, especially concerning its cultural and commercial impact.