Jaguar has unveiled the Type 00 electric vehicle concept that will make it a major game-changer in the car-making world, marking an ambitious step towards an all-electric future by 2025. The minimalist, vibrant design, presented in striking “Miami Pink” and “London Blue,” embodies Jaguar’s new “Exuberant Modernism” philosophy. However, the car’s abandonment of traditional aesthetics and the now-infamous “Copy Nothing” marketing campaign have alienated loyal customers and diluted what Jaguar stands for. To some, the innovation is commended; to others, long-term strategy is questioned. Indeed, as Jaguar redefines its brand for a younger generation of eco-conscious consumers, its ability to balance between legacy and modernity will be ever so crucial.