The re-release of the Bollywood classic Karan Arjun (1995) in 2024 aims to celebrate its iconic status, but it faces hurdles in resonating with Generation Z. This demographic, accustomed to streaming platforms, shorter content formats, and modern cinematic aesthetics, may find the film’s 90s storytelling outdated. Despite nostalgia driving interest among older audiences, the re-release risks underperforming without targeted marketing and updated engagement strategies. Competition from contemporary releases and services streaming further worsens the challenge. Revamping its appeal through modern promotional techniques is crucial for its success in a changing entertainment landscape.