Indian brand Lava has been garnering market share by creating an aura of trust from the customer against its tough Chinese competitors, such as Oppo, Vivo, and OnePlus. It seems that with emphasis on superior product quality, competitive prices, and very good after-sales service, Lava has positioned itself as an affordable alternative but reliable as well. The company’s domestically manufactured smartphones, Lava Agni 2.0 and Lava Blaze, feature impressive specifications at competitive prices, which attract Indian customers. Improved after-sales service, service centers across the country, and support for the “Make in India” initiative have further cemented Lava’s reputation, propelling its remarkable growth.