The Titan brand story is a cautionary tale for companies that fail to adapt to changing market dynamics. The rise of smartwatches and changing consumer preferences have been the biggest challenges for Titan, but the company is well placed to recover with brand equity, distribution power, and financial resources. That way, by innovation and modernization of the brand’s image along with diversifying its product line, Titan may regain its space in the market once again as leaders of the watch industry. No, it is never easy to do that but still if Titan plays its cards wisely then perhaps it would repossess its leadership within the world of watch businesses which blend both the traditions and craftsmanship of old-age together with high-technological novelties of new age.