PV Sindhu, India’s badminton icon, recently entered the entrepreneurial space with a challenge in her sporting career. Admitting to the struggles in her career, Sindhu became an investor and brand ambassador for Hoop, a wellness brand, in June 2024. Hoop works on natural products that help people recover and reduce stress levels, which is aligned with Sindhu’s fitness value. However, the brand has faced stiff competition within India’s burgeoning $20 billion wellness market, with mixed results in spite of Sindhu’s endorsement. Beyond wellness, Sindhu has invested in sectors like aerospace, showcasing an entrepreneurial vision. Her journey thus reflects resilience and adaptation; her drive to excel would now be beyond the badminton court.