The present $90 million annual contract ESPN has signed to show Formula 1 (F1) races in the United States expires at the end of the 2025 season. The network’s decision not to extend its contract lets other broadcasters get the rights open. Having greatly increased F1’s appeal with its “Drive to Survive” series, Netflix is now under negotiations to acquire these broadcasting rights. This action fits Netflix’s larger plan of entering live sports content, shown by its latest agreements to broadcast NFL events on Christmas Day and a collaboration with WWE. ESPN’s exclusive negotiating term has expired, allowing businesses like Netflix to join the auction. Should this be successful, Netflix would be making its first significant foray into year-round, season-long sports broadcasting, dramatically altering the viewing experience for American F1 fans.