Founded by Ritesh Agarwal, this article will take up the inspirational but challenging journey of OYO from being the first budget accommodation aggregator to becoming a global hospitality giant. By innovation, rapid expansion and resilience, that is the story of OYO. It brings into light successes, challenges, and the attempt to recover once again after the setback of the COVID-19 pandemic. The leadership and vision of Ritesh Agarwal is evaluated, along with the challenges in rebuilding sustainability and trust. The OYO story is a great lesson for entrepreneurship case studies emphasizing flexibility and resilience at trying times.