Released on Netflix, Khan and Jaideep Ahlawat’s eagerly awaited movie Jewel Thief has let down consumers as well as critics. The movie has not done well in terms of audience despite its star power and great anticipation. Aimed to combine suspense with action and drama, the thriller has been attacked for its poor narrative, slow tempo, lack of creativity. Fans were let down, and the movie sank fast on the streaming platform. This paper investigates Jewel Thief’s mistakes and the reasons it failed to draw in the audience.