ShareChat happens to be the first home-grown social networking site in the country, managed to challenge other international giants in the form of WhatsApp and Instagram. Launched with the basic purpose of linguistic diversity in the country, this has been huge market share so far through region-specific language contents, culturally relevant feature sets, and innovative monetizing strategies. Critical enabling factors, particularly strategic and technological support extended by Google has allowed the market positioning of key critical resources: it is success, which narrates the stories of ShareChat in its various journeys, strategic competitions, as well as their broader role involving the innovation that would make Indians startups grow stronger.