Through creative shop expansion and localization techniques, Starbucks is fast growing in India. Having first opened hundreds of outlets in both metropolitan and smaller towns in 2012 via a relationship with Tata Group, the coffee behemoth has become Starbucks has effectively drawn a broad spectrum of Indian customers by including different store designs, adjusting to local tastes, and providing reasonably priced menu selections. The business also funds community development, digital interaction, and environmentalism. With intentions to open 1,000 outlets by 2028, Starbucks is establishing a significant presence in India and altering coffee culture in a nation typically dominated by tea.