Mukesh Ambani, through Reliance Brands, is likely to challenge Tata Starbucks’s dominance in the Indian coffee retail market as Pret A Manger stores are expanding rapidly. Now, Reliance Brands of Mukesh Ambani have formed an alliance with UK-based Pret A Manger to have 100 such stores across India by 2028. According to sources, the company plans to achieve it within five years only. It presents how India is changing as far as its coffee culture goes; the strategy which Reliance Brands will take into operation and how it can see challenges from Tata Starbucks. Lastly, the paper goes on to explain how Reliance could change the architecture of cafes in India based on changing consumer preferences as well as foreign investments.