Starbucks, the international coffeehouse chain, faces major headwinds in India given the high operating costs and low profitability with a deviation from Indian consumer preferences. The premium position and strong brand presence have also been hampered by some factors such as high rentals, imported ingredients, and price-conscious customers. Indian consumers usually prefer cheap, local substitutes such as chai, filter coffee, and local cafes, which suit their preferences and culture better. Such factors have sparked rumors of the company’s possible exit. To stay in business, Starbucks needs to adapt and be able to offer lower prices, local menus, and streamlined operations that fit the India market.