Virat Kohli’s One8 Commune, a high-end restaurant chain, faces challenges due to legal issues, cultural controversies, and operational shortcomings. Complaints about noise violations and late-night operations in Bengaluru led to an FIR, tarnishing its reputation. A restrictive dress code policy, including denying entry to a customer in traditional attire, sparked backlash for cultural insensitivity. Additionally, copyright disputes over unlicensed music usage affected its ambiance. One8 Commune is facing stiff competition, as well as fluctuations in consumer spending. These are the issues with which the brand will have to contend in order to regain customer loyalty.