Launched by the BJP Minority Morcha on March 25, 2025, the Saugat-e-Modi project sought to provide festive kits to disadvantaged Muslims ahead of Eid and subsequently grew to include Sikh and Christian groups. The Vishva Hindu Parishad (VHP) and Rashtriya Swayamsevak Sangh (RSS), who saw the initiative as minority appeasement for electoral gains, strongly objected, though. Senior RSS leaders like VHP General Secretary Milind Parande attacked the action, pointing out ideological erosion. The debate revealed mounting conflicts inside the Sangh Parivar, underscoring the BJP’s challenge to strike a balance between electoral pragmatism and its Hindutva-driven ideological obligations.