The recent move by Whirlpool Corporation to reduce its stake in Whirlpool India from 51% to around 20% by mid-to-late 2025 has led to a sharp decline in the latter’s share price. The latest move follows a 24% stake sale in February 2024, which has alarmed investors about the parent company’s interest in its Indian business. Apart from these, market competition, low-profit margins, and regulatory impediments are some of the other challenges. The financials also depict a dismal trend: net profit for the quarter ending September 2023 saw an erosion, and sales are projected to decline in 2025. The competitive intensity by players like Samsung, LG, and local players continues to be a challenge for Whirlpool India to innovate and maneuver its market share and profitability.